The Womenpreneur Spirit: Lulu Mazzocco Skantze and the Power of Storytelling

In the latest instalment of our series exploring the womenpreneur mindset, the @CoachabilityFoundation speaks with Lulu Mazzocco Skantze. As an international creative director, editor, and co-founder of Storytime, Lulu embodies the essence of a woman who uses her entrepreneurial journey to advocate for social change and education. Her project, born from a lifelong curiosity and a sense of responsibility, demonstrates how storytelling can be a powerful tool for nurturing the next generation.

A Foundation of Purpose and Social Impact

A fundamental pillar of Lulu’s project is the belief that literacy and imagination are life-changing. She founded Storytime to address a specific gap in the UK market: the lack of high-quality children’s magazines that focus on excellent content rather than TV brands and plastic toys. For Lulu, being a womenpreneur involves a commitment to social impact, particularly in light of the modern mental health and social media crises. By "selling wonder," she provides children with the tools to disconnect from digital pressures, develop emotional literacy, and rediscover the resilience found in classic and diverse stories.

The Strength of Mentorship and Shared Resourcefulness

Lulu emphasizes that the entrepreneurial path should be one of collaboration rather than isolation. She notes that the closer one gets to the top, the lonelier it can become for women due to their historical underrepresentation in business rooms. To counter this, she actively mentors younger women, advocating for a culture where women support each other and "make space at the table".

This spirit of sorority is also evident in her own business model; she credits much of her success to having a business partner, noting that they complement each other’s strengths and share the administrative and emotional weight of the project. Furthermore, she highlights that a healthy professional network is built on generosity—cheering for others' successes and being available to offer help, just as one would in a true friendship.

Practical Wisdom for the Entrepreneurial Journey

Drawing from over 20 years in the industry, Lulu offers strategic advice for aspiring womenpreneurs:

Valuing Consistency: She reminds us that "overnight success takes a long time" and requires the persistence to show up every day, especially during the "messy middle" of building a business.

The Power of Resourcefulness: Lulu considers resourcefulness to be the most important quality in life and business, enabling entrepreneurs to find solutions even in the face of uncertainty.

Reacting Fast to Failure: Rather than dwelling on mistakes, she suggests changing course as quickly as possible to ensure the sustainability of the business.

Redefining Success: She encourages women to define success and ambition on their own terms, moving beyond purely financial metrics to focus on personal values and the impact they wish to achieve.

Join the Conversation

Lulu Mazzocco Skantze’s journey is a testament to the fact that business can be a vehicle for creativity and positive change. We invite you to explore her vision further:

Watch the Podcast: Listen to the full interview to gain deeper insights into Lulu’s career and her philosophy on leadership. https://youtu.be/CywnDg_YOVU?si=3JILHWhzqRbvaDow

Visit Storytime : Discover the beautiful, plastic-free world of stories she has created for children globally.

Follow the Project: Join our community of womenpreneurs and stay updated on how we are redefining entrepreneurship together.

One-line Summary Lulu Mazzocco Skantze redefines the womenpreneur spirit by combining international creative leadership with a deep commitment to children’s literacy and the ethical power of stories.

Interviewed by @noeliaribo_makingworldmemories

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