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Invisible Women: Exposing Data Bias in a World Designed for Men by Caroline Emma Criado-Perez.

Books that every entrepreneur women should read. Invisible Women: Exposing Data Bias in a World Designed for Men by Caroline Emma Criado-Perez.


This intensively researched book exposes a male-biased world and successfully argues that the lack of “big data” on women is equivalent to rendering half of the world’s population invisible


There are more than 7.7 billion people on Earth today and more than half of these people are women. Yet when you look at heads of state, at governments, at corporations and at other global players, you are almost always looking at ... white men. Why is the world and its resources still run by men? Why are meaningful jobs and careers still comprised mostly of men? Why are women still not equally enjoying the fruits of their labours, of their intellectual abilities, of their dreams? And whilst this is a problem in multiple industries, why is the lack of gender diversity particularly prevalent in technology? How does this preponderance of men affect the lives of women and other minorities who are striving for equality?







Who is this #remarkable woman ?

Caroline Emma Criado-Perez OBE (born June 1984) is a British feminist, activist, author and journalist. Her first national campaign, the Women's Room project, was for female experts to be better represented in the media.


She opposed the removal of the only woman from British banknotes (other than The Queen), leading to the Bank of England's swift announcement that the image of Jane Austen would appear on the £10 note by 2017.


That campaign led to sustained harassment on the social networking website Twitter of Criado-Perez and other women; as a result, Twitter announced plans to improve its complaint procedures. Her most recent campaign was for a sculpture of a woman in Parliament Square; the statue of Millicent Fawcett was unveiled in April 2018, as part of the centenary celebrations of the winning of women's suffrage in the United Kingdom.


Her 2019 book Invisible Women: Exposing Data Bias in a World Designed for Men was a Sunday Times bestseller


Source NYTimes, Wikipedia, Amazon

Pic and credit by Caroline Criado-Perez

Charlie Clift for the Sunday Time Magazine




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